We collaborated with Dose Fitness to provide high-quality clips and photos that they could use to curate their own content. Our goal was to deliver dynamic visuals that captured the energy of their brand, giving them the tools to create engaging content and maintain a consistent online presence.
A significant challenge in creating content for Dose Fitness was working with the low light provided by the neon lights used during their cycling and yoga classes. The dim, colorful lighting made it tough to capture high-quality images and videos without losing the true essence of the environment. To overcome this, we relied on specialized equipment that allowed us to push our cameras to their limits, ensuring we could capture the vibrant atmosphere while maintaining clarity and detail. This approach allowed us to preserve the energy of the classes, despite the challenging lighting conditions.
To tackle the challenges of low neon lighting, we used the Sony FX3 camera paired with low aperture lenses. The FX3’s exceptional low-light performance allowed us to push the camera’s capabilities to capture sharp, vibrant images even in dim conditions. Coupled with the low aperture lenses, which allowed more light to hit the sensor, we were able to maintain clarity and detail without compromising the atmosphere of the classes. This combination of gear ensured we could truly capture the energy and essence of the cycling and yoga sessions, despite the challenging lighting environment.
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